According to Forrester Research, online sales are expected to grow from 7 percent of overall retail sales to close to 9 percent by 2016. The bottom line is that in today’s word, more and more consumers are turning to the internet to find the products and services that they need. Therefore, online marketing is an integral part of running a business. Important aspects of online marketing include SEO, social media marketing, and web design.
SEO, or Search Engine Optimization, is a particularly important aspect of online marketing, as consumers are increasingly using search engines to find products and services to purchase. Did you know that a staggering 93 percent of Internet users’ online experiences begin with a visit to a search engine? However, studies show that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. In fact, approximately 75 percent of people who perform an Internet search find what they are looking for on the first SERP (search engine result page) and do not bother going past the first page. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. SEO, which raises a website’s ranking in search engine results, is thus a crucial part of effective online marketing. In fact, according to online retailers and service providers, over 39 percent of all of customers come from search.
However, if you’re company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider an SEO service company or an SEO service firm. SEO services companies and SEO services firms can provide you with expert SEO services. Interestingly, more and more businesses are choosing to export SEO to an SEO company. Alternatively, If you own a web design firm or an online marketing firm and would like to expand your services to SEO, you might also want to look into an SEO company and consider reseller SEO. Reselling SEO using a reseller SEO program is a great option; through a reseller SEO program or a reseller SEO plan an SEO company can help you provide SEO services to your clients. Overall, whatever your SEO needs, services through SEO services company can be a great investment.
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